I thought I’d share this quick clip that a client actually sent to an Account Manager about radio ads. Even though in the Youtube clip, radio guru Dan O’Day is talking about restaurants, the principles can be applied to all radio ads.
Takeaway points:
1. It’s all about the listener.
2. Don’t put too much in the commercial. One strong message.
3. Know what the aim of the campaign is. This one really helps in making sure we / you get good results.
Outside Creative 