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White Elephant Beach Cafe: A working review

One of my favourite places to go for a bite to eat and look longingly at the blue waters of the Indian Ocean is the White Elephant Beach Cafe at Gnarabup, near Prevelly. While most of the seating is outside under umbrellas, the owners had built an inside space with couches, tables and fireplace so … Continue reading White Elephant Beach Cafe: A working review

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Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 3.

So here it is, the final instalment, 8 - 10. Wanting the ad to sound or look like an ad. Advertising clichés can be the death knell of any advertising campaign, yet many businesses, and worryingly many copywriters, insist on including them in their commercials. Why? It’s because it’s what they’re familiar with. People see … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 3.

What cafes and Restaurants in the South West are good to work from?

We love taking the office on the road and finding a great little eatery to work from and we’ve discovered a few worth sharing. Our needs are pretty simple; we take our laptops tethered to the phones or tablets to get good internet connection and set about working. We find that ‘free wifi’ services can be … Continue reading What cafes and Restaurants in the South West are good to work from?

How to still enjoy the good things in life while starting a business

It’s easy to be a martyr and put yourself through pain and suffering when starting a business but it doesn’t have to be that way. Life is too short for outdated thinking. Both Andy and I like good food and wine (it doesn’t have to be expensive wine, just good) and we weren’t going to … Continue reading How to still enjoy the good things in life while starting a business

Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 2.

Last time we touched on; Not knowing why you’re in business. Not having an Advertising Plan And not maintaining your advertising. Let’s jump straight into the next 4 advertising mistakes and how to avoid them. Not having a consistent branding message across all media.  In the white heat of running a small business you can … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 2.

Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 1.

Advertising is not complicated; in fact it can be quite simple and effective. Over the years we’ve seen a lot of small business owners make the same advertising mistakes over and over again. We thought to ourselves, wouldn’t it be great to have a simple guide to empower and educate business owners on the importance … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 1.

Wise words about advertising from radio Guru Dan O’Day

I thought I’d share this quick clip that a client actually sent to an Account Manager about radio ads. Even though in the  Youtube clip, radio guru Dan O'Day is talking about restaurants, the principles can be applied to all radio ads. Takeaway points: 1. It's all about the listener. 2. Don't put too much … Continue reading Wise words about advertising from radio Guru Dan O’Day