3 easy essentials to help you successfully advertise your small business. Part 3.

Frequency Image by Nextluxury.com In Part 1 we identified your customers and how to reach them. Reach. In Part 2 we looked at how to convince them they need your product or service. Message. In part 3 we’re going to talk about the number of times your target demo needs to be exposed to your … Continue reading 3 easy essentials to help you successfully advertise your small business. Part 3.

3 easy essentials to help you successfully advertise your small business. Part 2.

In part 1 we talked about the importance of knowing all about your target demo (your customers or potential customers). When you know who they are, you can advertise directly to them.

Wise words about advertising from radio Guru Dan O’Day

I thought I’d share this quick clip that a client actually sent to an Account Manager about radio ads. Even though in the  Youtube clip, radio guru Dan O'Day is talking about restaurants, the principles can be applied to all radio ads. Takeaway points: 1. It's all about the listener. 2. Don't put too much … Continue reading Wise words about advertising from radio Guru Dan O’Day