One of my favourite places to go for a bite to eat and look longingly at the blue waters of the Indian Ocean is the White Elephant Beach Cafe at Gnarabup, near Prevelly. While most of the seating is outside under umbrellas, the owners had built an inside space with couches, tables and fireplace so … Continue reading White Elephant Beach Cafe: A working review
So here it is, the final instalment, 8 - 10. Wanting the ad to sound or look like an ad. Advertising clichés can be the death knell of any advertising campaign, yet many businesses, and worryingly many copywriters, insist on including them in their commercials. Why? It’s because it’s what they’re familiar with. People see … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 3.
Last time we touched on; Not knowing why you’re in business. Not having an Advertising Plan And not maintaining your advertising. Let’s jump straight into the next 4 advertising mistakes and how to avoid them. Not having a consistent branding message across all media. In the white heat of running a small business you can … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 2.
Advertising is not complicated; in fact it can be quite simple and effective. Over the years we’ve seen a lot of small business owners make the same advertising mistakes over and over again. We thought to ourselves, wouldn’t it be great to have a simple guide to empower and educate business owners on the importance … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 1.
I thought I’d share this quick clip that a client actually sent to an Account Manager about radio ads. Even though in the Youtube clip, radio guru Dan O'Day is talking about restaurants, the principles can be applied to all radio ads. Takeaway points: 1. It's all about the listener. 2. Don't put too much … Continue reading Wise words about advertising from radio Guru Dan O’Day
