Wise words about advertising from radio Guru Dan O’Day

I thought I’d share this quick clip that a client actually sent to an Account Manager about radio ads. Even though in the  Youtube clip, radio guru Dan O'Day is talking about restaurants, the principles can be applied to all radio ads. Takeaway points: 1. It's all about the listener. 2. Don't put too much … Continue reading Wise words about advertising from radio Guru Dan O’Day