Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 3.

So here it is, the final instalment, 8 - 10. Wanting the ad to sound or look like an ad. Advertising clichés can be the death knell of any advertising campaign, yet many businesses, and worryingly many copywriters, insist on including them in their commercials. Why? It’s because it’s what they’re familiar with. People see … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 3.

Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 2.

Last time we touched on; Not knowing why you’re in business. Not having an Advertising Plan And not maintaining your advertising. Let’s jump straight into the next 4 advertising mistakes and how to avoid them. Not having a consistent branding message across all media.  In the white heat of running a small business you can … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 2.

Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 1.

Advertising is not complicated; in fact it can be quite simple and effective. Over the years we’ve seen a lot of small business owners make the same advertising mistakes over and over again. We thought to ourselves, wouldn’t it be great to have a simple guide to empower and educate business owners on the importance … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 1.