So here it is, the final instalment, 8 - 10. Wanting the ad to sound or look like an ad. Advertising clichés can be the death knell of any advertising campaign, yet many businesses, and worryingly many copywriters, insist on including them in their commercials. Why? It’s because it’s what they’re familiar with. People see … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 3.
I thought I’d share this quick clip that a client actually sent to an Account Manager about radio ads. Even though in the Youtube clip, radio guru Dan O'Day is talking about restaurants, the principles can be applied to all radio ads. Takeaway points: 1. It's all about the listener. 2. Don't put too much … Continue reading Wise words about advertising from radio Guru Dan O’Day