In part 1 we talked about the importance of knowing all about your target demo (your customers or potential customers). When you know who they are, you can advertise directly to them.
One of my favourite places to go for a bite to eat and look longingly at the blue waters of the Indian Ocean is the White Elephant Beach Cafe at Gnarabup, near Prevelly. While most of the seating is outside under umbrellas, the owners had built an inside space with couches, tables and fireplace so … Continue reading White Elephant Beach Cafe: A working review
So here it is, the final instalment, 8 - 10. Wanting the ad to sound or look like an ad. Advertising clichés can be the death knell of any advertising campaign, yet many businesses, and worryingly many copywriters, insist on including them in their commercials. Why? It’s because it’s what they’re familiar with. People see … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 3.
It’s easy to be a martyr and put yourself through pain and suffering when starting a business but it doesn’t have to be that way. Life is too short for outdated thinking. Both Andy and I like good food and wine (it doesn’t have to be expensive wine, just good) and we weren’t going to … Continue reading How to still enjoy the good things in life while starting a business
Advertising is not complicated; in fact it can be quite simple and effective. Over the years we’ve seen a lot of small business owners make the same advertising mistakes over and over again. We thought to ourselves, wouldn’t it be great to have a simple guide to empower and educate business owners on the importance … Continue reading Advertising: It’s not rocket science. 10 Advertising mistakes and how to avoid them. Part 1.